euronews interview – Ferrarri boss wants better future for his country

www.euronews.com Ferrari president Luca Cordero di Montezemolo was in Paris for the World Automobile Fair. Euronews spoke to him about the state of the car industry, sports competitions and politics. Giovanni Magi, euronews: “Ferrari is one of the few car makers that has overcome the serious crisis affecting the European car market. Is it because yours is a niche market? Or are there other reasons to your success?” Luca Cordero di Montezemolo: “It depends on three things: large investments in innovation, which provides us with a range of brand new cars. “Globalisation – we are now present in 60 countries around the world. “And customer satisfaction – we make sure those who own a Ferrari feel they are part of a club, it’s very personal, they can even have a tailor-made Ferrari.” euronews: “Your customers probably don’t care much about the price of oil. But will Ferraris continue to run on petrol for a long time?” Luca Cordero di Montezemolo: “The answer is yes, because I personally don’t have much faith in electric cars. But we are working on two fronts. “First of all – and we can already see the results – with technologies that will enable a significant reduction in fuel consumption. We’re talking about more than 30 percent compared to previous models. And also a reduction in emissions. “Secondly, the hybrid car: by the end of this year, Ferrari will come out with its first ever hybrid model. We use experience gained in Formula 1 with the Kers system, which enables the

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